We have seen that the popularity of Pinterest is growing and
it could be a question why internet marketers should dedicate time and efforts
on this new social networking medium. To get a brand page with Pinterest and
formatting it within its form of a bulletin board should be a top priority. The
pin board doesn’t restrict what to publish. Pinterest allows its users to pin
images, videos and photos and share with the rest of the followers. An internet
marketer can use the technique to place their line of products to potential
customers on the platform.
Pinterest has really stepped into the world of measurement
with the analytics component. Businesses can immediately starting to utilize
this feature to guide their story, rather than control it simultaneously. Besides
that, some of current images on our website might not being performing and
images from 5 months ago. To understand the audience’s story in the manner can
have an impact beyond Pinterest. In this present age of cross-promotional
storytelling, figuring out the preferences and behaviors of loyal consumers can
impact what they want to see on your other social channels as well.
Pinterest is recently launching their analytics product, an
eagerly anticipated feature allowing personal and business accounts to track
and measure the actions of their customers. Pinterest is exploding with many
monthly unique visitors, without accurate analytic intelligence, many marketers
have been slow to embrace it as a viable component to their digital strategy. Pinterest stands out from the rest of the social media sites in the way its users
communicate and interact in form pinning images on their boards. The platform
doesn’t limit users to the type of images they can pin and share with the
community around them. This therefore means businesses can tap into the power
of Pinterest image pinning to create awareness for their brands.
Pinterest analytics has proven to be an integral part of
marketing regardless of our industry.
Some of the top networks that most folks are using nowadays for B2B/B2C
lead generation are Facebook, Twitter, LinkedIn, YouTUBE and Pinterest just to
name a few. These particular networks
generate the most amount of traffic activity based on network usage and user
interest. A large number of companies are using pinterest as a source for the
promotion of their website. This marketing strategy is really successful for
many companies.
